How we vet clinics
By David McGuinness, co-founder. Ten IVF cycles, four in the UK and six abroad.·Last verified: 30 August 2026
What must a clinic meet to be listed?
Every one of the 44 clinics in the directory has to clear the same bar before it appears. No exceptions, and no way to buy past it.
- It is licensed to provide assisted reproduction in the country where it treats patients.
- It has a verifiable physical address, a working clinical contact route and a public website.
- It treats international patients and can handle the pathway in English.
- It states which treatments it offers and who it can legally treat.
- It answers our questions. A clinic that will not respond to a factual query does not get listed.
What do you verify?
- Contact data. Address, phone, email and website, checked against the clinic's own site and re-checked each quarter.
- Published prices. Taken from the clinic's own price list or from written confirmation. Where nothing is published we say so rather than estimate.
- Treatments offered. Matched against the clinic's published treatment list.
- Who can be treated. Set by the national legislation of the country of treatment, not by what a clinic advertises.
- Regulatory status. Licensing in the country of treatment, plus any certification the clinic claims.
What do you not verify?
Being honest about the limits matters more than sounding thorough.
- We do not audit laboratory results or clinical outcomes. We are not an auditor and no directory can be one. Success figures are clinic-reported unless a named registry published them.
- We do not inspect laboratories, equipment or storage facilities in person.
- We do not verify individual staff credentials beyond what the clinic and its regulator publish.
- We do not verify the accuracy of third-party review scores. We show the aggregate score with a link to the source so you can read it yourself.
- We do not guarantee a price will still hold when you enquire. Always get a written itemised quote.
What would get a clinic removed?
- Loss or suspension of its licence to treat.
- Publishing figures it cannot evidence, or refusing to state the basis of a success rate.
- Quoting patients a materially different price from the one it publishes, without explanation.
- A pattern of unanswered patient enquiries sent through us.
- Pressuring a patient towards treatment, or towards add-ons, that the patient did not ask about.
- Asking us to change, soften or remove factual content in exchange for commercial terms.
Do introducer fees affect what I see?
No. Introducer fees are uniform across every clinic that pays one, they are disclosed, and they never affect inclusion, ordering or presentation. A clinic that pays nothing sits in exactly the same sort order as one that does, because the ordering is computed from the data you can see: name, price, rating or the filters you choose.
We are paid only if you go ahead with treatment after an introduction through us. An enquiry earns us nothing. Full detail is on how we work, and our writing rules are on editorial policy.